Sashee Chandra, founder and CEO of Tea Drops, may not have received professional training in food manufacturing, but she sure knows a thing or two about tea. After a couple years of experimenting with the different properties of tea leaves out of her apartment kitchen, Sashee developed the notion of a tea drop which combines ground tea, spices, and organic cane sugar into a fun shape that easily dissolves in hot water. In this podcast, we hear what inspired Sashee to branch out from eBay and start her own tea business, the food accelerator and people that have helped her accomplish her entrepreneurial pursuits, and the philanthropic work she is accomplishing through Tea Drops.
In this podcast, Elliot Begoun, who as Principal of the Intertwine Group consults emerging food and beverage brands on gaining distribution, covers major brand-building concepts. He discusses the importance of identifying your ideal consumer and their unmet need as well as crafting a consistent and engaging brand persona and story. Elliot also touches on valuable resources for business growth such as qualitative, promotional, and syndicated data.
In this podcast, we learn what stevia is, stevia’s place in the sugar reduction movement, and how Pyure Brands Stevia differs from other stevia. Ben Fleischer, Founder and CEO of Pyure Brands, tells his story of developing the first Certified Organic, Non-GMO Stevia and seeing it through to market penetration. A passionate and focused entrepreneur, Ben also open up about the keys to success that have led him and his team to prominence in the alternative sweetener category.
Ally Murphy, dishes on how her experience as a professional athlete and knack for not following a recipe helped her develop Ally's Bar. Available in three flavors, Original, Carrot Apple Ginger, and Pistachio Cashew Pumpkin Seed, her sweet potato bars are gaining distribution in grocery stores across the southeast and in bike shops nationwide.
In this episode, we chat with Betsy Opyt, founder of Betsy's Best. She tells us the story behind her award-winning almond butter product and what's on the horizon for her growing company. As a registered dietitian, she also weighs in on the shift in taste and ingredients as the food and beverage industry becomes more health conscious.